Posts Categorized: Blog

Why Online Retailers Need To Pay Attention To Apple Pay

Apple Pay online retail

As eCommerce designers and developers, we pay a lot of attention to the checkout process. And though it will be some time before we start feeling the impact, the release of Apple Pay is the most exciting new technology to hit the eCommerce industry in quite some time. Apple Pay was announced in September, tucked… Read more »

The Case for Drupal as an eCommerce Platform

Drupal Ecommerce -- Theme, eCommerce, Fulfillment Integration

There are many good e-commerce platforms out there nowadays. With so much choice, it’s easy to get distracted into only considering dedicated shopping cart software platforms. But to do so could have a detrimental effect on your online businesses infrastructure further down the line. That’s why here at Morroni we often point clients towards considering… Read more »

Simplicity in Modern Web Design and Content

They say that only two things in life are certain. Death and taxes. Online, a similar mantra now exists. Only two things online are certain. Information overload and Google. The impact of both of these has led to a dramatic shift in the focus of both web design and marketing in the past few years…. Read more »

The Power of a Simple Story

We are all hungry for stories. Every single day we participate in storytelling, from embellishing our journey to work so we can yarn to co-workers about the adventure on the way in, to making up stories to entertain our children at bed time. It’s hardly surprising that humans are so driven by the emotion of… Read more »

Are The Images On Your Website Harming Your Business?

Nobody believes this is your customer service rep.

Take a good look at your website. Are you really sure that the images used to support the content are doing any heavy lifting? Can you express out loud why each image is there and the benefits it brings? I’m suspecting in a many cases there will be a l-o-n-g silence. In this day and… Read more »

The Most Underrated Marketing Method: Web Video

Screen Shot 2014-05-12 at 1.51.39 PM

Unless visitors find clear value, they will leave your website in 10-20 seconds. The pressure is on business owners and webmasters not just to provide that needed value, but to do so in a way that engages and communicates efficiently. After evolving rapidly over the past decade, web video has become one of the most… Read more »

5 Basic Steps to Successful Content Marketing

Content is king. Linkbuilding is dead. SEO doesn’t work anymore. If you are looking to develop content for your site, then you will have seen all of these statements recently. Sometimes they seem to be more than just statements. They appear to have been proclaimed, read from stone tablets brought down from the mountain top… Read more »

You Should Be Using User Testing, And This is Why

How easy a site is to use, its usability, is absolutely fundamental to its success. So why do many sites, even new ones built on shiny new themes that have all the modern tools and tested theories built in, still fail to deliver for the visitor? The reason is simple. Nothing is perfect and the… Read more »

How To Spot Bad Search Optimization Services

The SEO industry is amazing for the fact that so many within it get repeat business either without delivering tangible results or, worse, doing more harm than good. Part of the problem is the “push button success” myth that many believe, or want to believe, exists for ranking and therefore income. The search engines have… Read more »

4 Reasons to Partner with Drupal over Joomla for Ecommerce

“Happy wife, happy life,” huh? Well, with a whopping 27% of companies divorcing from an already deployed content management system only to start over, it’s not worth putting the mantra to the test. This Jupiter Research statistic reveals two sides of the same coin: Companies are not spending enough time assessing CMS options and they… Read more »